What is the Proton Persona?
Persona has meant different cars in different markets. In the UK, the name was used for the earlier Wira, while Proton later introduced a saloon called Persona in its home market. That later car offered a saloon body alongside the Gen-2 hatchback.
Proton launched the second-generation Persona in 2007 as a saloon developed from an existing platform. It shared its basic platform with the Gen-2, with a longer body adapted for saloon use.
Persona generations
The first Persona generation ran from 1993 to 2007. In the UK, the name was used for the Wira, which came as a saloon and hatchback. The second generation ran from 2007 to 2016. It established Persona as a saloon model in Proton’s home market and complemented the Gen-2 hatchback.
The generations differ in how the name was used: the first was an export name for the Wira, while the second was a distinct saloon model.
Engines and power
The EU figures cover 1.6-litre versions, with petrol and LPG listed. UK VCA listings for the earlier Persona span 1.3 to 2.0 litres and include petrol and diesel.
How economical is the Proton Persona?
The lowest UK VCA consumption figure is 7.6 L/100 km on the NEDC test. The UK listings include petrol and diesel versions. NEDC results are measured under standard laboratory conditions, so everyday consumption can vary.
Official EU registration figures record 336 Personas from 2010 to 2012 across six versions. The entries are for 1.6-litre petrol and LPG cars. The leading listed entry was the 1.6-litre petrol version in 2010, followed by the same engine in 2011 and the 1.6-litre LPG version in 2010.
Where was it sold?
UK VCA listings for the earlier Wira-based Persona cover 2000 to 2001. EU registrations for the later Persona cover 2010 to 2012.
Questions and answers
Was the first Persona a saloon or a hatchback?
The name was used for the Wira, which was offered as a saloon and hatchback.
What changed with the second generation?
From 2007, Persona became a distinct saloon model that complemented the Gen-2 hatchback.
What engines appear in the market figures?
The EU entries cover 1.6-litre petrol and LPG versions; UK listings span 1.3 to 2.0 litres and include petrol and diesel.
What is the lowest listed UK consumption?
It is 7.6 L/100 km on the NEDC test.

